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Our staff is focused on getting your assets sold in less time, hassle free, and for more money.
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Certified Real Estate Negotiation Expert, only a handful of Realtors in San Diego County have this designation, you will have less on your plate to worry about and more money in your company’s pocket.
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Implement a 7 step marketing system to get your asset sold ASAP (see below).
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10 years of extensive experience in effective communication, this is an area which we personally believe is crucial to the success of any business operation.
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You will always have one single point of contact and that is your agent, not the assistant or the transaction coordinator! We believe that team members have a lot of work to do behind the scenes but the agent needs to be in the forefront and held accountable.
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California is a pro-buyer state, so providing legal protection for our clients is top on our list. We do that by providing customized addendums based on the issues surrounding the individual property (such as lack of permits or issues with HOA).
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We always work hard and smart to prevent failed escrows and costly oversights.
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Successful track record in loss mitigation negotiations.
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Finally, you never have to wonder who we are working for. We take pride in being loyal and being simply the BEST!
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Farah Tanous – Realtor, REOTrans Certified, Cash for Keys Certified, Effective Communication Throughout the REO Process, and Ceritifed Negotiations Expert
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Michael Tanous – Broker, Realtist, Realtor, NAREB, NABPOP,
Certified Property Valuator
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Michael Tanous – Property Manager, Realtor
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Deena Citarelli – Transaction Coordinator, Realtor
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David Murphy – Professional Photographer
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We have 5 licensed contractors, 4 housekeeping services and 1 attorney on retainer
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Asset Managers receive all documents including purchase contracts and digital photos via Adobe Acrobat Reader, i.e. PDF
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We also use industry standard interfaces such as REO Trans, Res.net, iClear, and Taza.
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We provide you with before and after digital photos of all repairs.
- E&O Liability Insurance – Updated certificates available upon request.
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Occupancy – Same day occupancy verification.
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Cash for Keys (CFK) – The success rate for CFK depends on strong interpersonal skills and not only on offering more money to occupants. Those skills are crucial in gaining access to the property as quickly as possible and preserving property conditions.
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Eviction – Experienced property management department for all eviction processes.
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Loss Mitigation – Mortgage negotiation and deed-in-lieu assistance.
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BPO – Follow all guidelines according to the National Association of Broker Price Opinion Professionals (NABPOP). Gathering of initial information on property, interior and/or exterior inspections, take pictures, determine asset value, review and submit BPO according to client's instructions.
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Securing the Property – Crucial in preserving your asset. Immediately re-keying of all exterior locks & installing padlocks on all gates including garage doors.
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Trash Out and Debris Removal – We are cautious with health and safety issues so all the work will be done by experienced companies carrying the required insurance and licenses.
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Lawn Care Service – The goal here is to maintain the curb appeal of the property which will give you top dollar in sale.
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Swimming Pool Services – Our goal is to meet local regulations and avoid receiving complaints due to health hazards. All pool services will be evaluated and discussed with you first.
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Repairs and Rehabs – Our goal is to make the property marketable but not to indulge in unnecessary repair expense where you do not see financial benefit from. In order to protect your bottom line we have selected contractors with competitive pricing. To save you time and money, our licensed and experienced professionals are readily available to give you free estimates.
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Utility Turn on Coordination – Our goal is to save time and have the property ready for buyer’s inspection.
This is by far our strongest and most competitive department: Our focus is to waste no time in appealing to the widest group of buyers which translates into more showings à multiple offers àmore money in your pocket in the least amount of time possible.
This is how we do it:
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Pricing the Property Competitively – Reliable BPO service taking into account individual property’s condition.
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Implementing “Common Sense” Advertising – Let's face it, what is the first place any buyer or buyer’s agent go to when they are in need to search for a property? The multiple listing services (MLS), right? Individuals can access the MLS directly if they are licensed agents or through major websites such as Realtor.com or SignonSanDiego.com. There are also other websites that pay a fee to upload listings directly from the MLS!
The point is we pay special attention to what goes on the MLS. Unfortunately a large number of Realtors fail to recognize that the key to strong advertising stems from their own original work on the MLS input sheet!! Now more than ever we see what I call “drive by” photos of properties. Not to mention repetitive and less than enticing descriptions. Unfortunately, sellers might not have any idea how much their lack of good work in this area is really costing them!
We take the time to reflect on the marketing of each property, and I’m hands on in administering MLS inputs. We have the expertise and the educational background to produce superior work. We also utilize the services of a professional photographer trained to emphasize the strongest features of any place. Our package includes 12 photos and a virtual tour at no charge to you. We know from experience that with the right spin even a rehab property has a lot to offer! The goal here is to generate more showings -> more potential offers -> highest sold price.
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Profiling Each Property – We waste no time in determining which property will pass FHA, VA appraisal or will be in need of an all cash offer. This is important in reducing the numbers of failed escrows!
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Implementing an Organized System for Processing Offers – This has to do with the inner workings of our office. We found that having a well defined system to receive offers allows us to negotiate highest and best offers from the start.
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Qualifying Buyers – Utilizing the service of experienced loan officers to wean out unqualified buyers. I also employ effective communication skills to indentify unmotivated buyers who tend to cancel escrow for no reason, costing time and money to my clients!
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Escrow Monitoring and Transaction Coordination – Effective communication skills with all parties involved is key during escrow period. My team provides superior service in this area.
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Closing Coordination – Making sure clear title has been transferred to the new owner and your file is balanced and closed out.
The Wrong Way
The Right Way
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